Earthnutz launches high-protein peanut crisp range in Sonoco’s fully recyclable 95% Paper Can
Chesterfield, United Kingdom – Earthnutz, a new mission-led UK snack brand founded by Abby Singh, has officially launched its Peanut Protein Crisp range. With the aim to become the nation’s healthiest crisp, Earthnutz delivers high protein, high fibre, and clean label ingredients for consumers looking to feel better through food.
Abby, the founder of Earthnutz, has selected Sonoco’s fully recyclable 95% paper-based can solution to support both product performance and sustainability objectives. Sonoco’s rigid paper can contains up to 64% post-consumer recycled content, provides excellent barrier protection for crispness retention, and can be recycled through household paper waste streams across the UK.
A brand born from purpose
The Earthnutz concept began after Abby’s young son suffered a severe allergic reaction to peanuts, prompting her to enrol him in a clinically-led programme that effectively reversed his peanut allergy.
What started as a personal mission to make peanuts more fun, familiar and tasty for her son quickly evolved into a product development journey. Abby recognised a gap in the market for a nutrient-dense savoury snack that offered the enjoyment and familiarity of crisps, but without the nutritional compromises typically associated with snacking.
Sustainability without compromise
When it came to packaging, Earthnutz required a solution that aligns with evolving sustainability preferences within both consumer and retail channels. Abby Singh rejected hundreds of flexible plastic and mixed-material formats before selecting Sonoco’s rigid paper can.
“We wanted to take something as familiar and satisfying as crisps and turn it into something you’d boast about eating. Sonoco’s paper can allowed us to achieve both our health and sustainability goals without compromise”.
Abby Singh, Founder of Earthnutz
| High recyclability The 95% paper-based can is designed to be recycled through standard UK household paper waste streams | Circular materials The rigid can contains up to 64% post-consumer recycled content | Premium protection The format provides excellent barrier protection, which is essential for maintaining the crispness and shelf-life of the Peanut Protein range | Brand visibility Beyond sustainability, the rigid format offers strong branding and protects the product throughout the distribution cycle |
“We are proud to support brands that are rethinking nutrition, transparency, and sustainability. Earthnutz brings a compelling proposition to a growing functional snacking market, and we’re pleased our packaging technology plays a role in Earthnutz’s mission.”
Siobhan Blinkhorn, Sonoco UK Sales Manager
The company is now preparing for broader UK rollout in 2026 and is in active discussions with health retail, specialist food channels, and national grocery partners. The launch aligns with ongoing growth in the UK functional snacking segment, driven by demand for nutrient dense, high protein, high fibre products. Retailers are increasingly seeking mission-led challenger brands and sustainable formats that meet both dietary and environmental expectations.
