Accepted by consumers as an extension of the brand value chain.
German natural foods and supplements company Vom Achterhof saw a need to make sustainable packaging choices. Known for being tied to nature, this health food and wellbeing store realized that customers expect environmentally friendly packaging. A brand associated with providing health benefits, Vom Achterhof wanted to preserve product freshness while maintaining shelf appeal.
To rethink packaging, Vom Achterhof explored how to reinforce its organic identity with sustainable packaging.
