Se ha lanzado un tubo de Pringles más respetuoso con el medio ambiente para que los consumidores de aperitivos puedan depositar más fácilmente el tubo de sus patatas fritas favoritas en el contenedor de reciclaje doméstico. Los tubos de papel, ya disponibles en todo el país, sustituirán a la emblemática lata de Pringles lanzada en los años sesenta, que tenía una base de acero.

El nuevo envase está fabricado con papel reciclado y tiene una base de papel, lo que significa que los clientes pueden depositarlo directamente en el contenedor de reciclaje de su casa. Tiene una tapa de plástico que también puede reciclarse. El tubo de papel ha sido sometido a rigurosas pruebas por los expertos en envasado de la empresa para garantizar que protege las emblemáticas patatas fritas en forma de silla de montar y las mantiene frescas durante 15 meses, al igual que la lata original.

El nuevo envase de papel se introdujo por primera vez en los puntos de venta de todo el país en agosto. Este importante paso, que ha supuesto una inversión de 100 millones de euros en nueva tecnología, sigue a la prueba de una lata de acero en Italia en 2019 y de un tubo de papel en el Reino Unido en 2020. La introducción del tubo de Pringles más reciclable, fabricado con un 90% de papel, es un paso importante hacia el compromiso de Kellanova de conseguir que todos sus envases sean reciclables, reutilizables y compostables en 2025.

Seàn Cairns, Presidente de Global Rigid Paper and Closures (RPC) en Sonoco, trabajó con los equipos técnicos de Pringles para desarrollar el nuevo tubo "diseñado para el reciclaje". Cairns señala que los consumidores son más conscientes que nunca del impacto que sus hábitos de compra tienen en el medio ambiente, así como de las opciones de envasado más sostenibles que tienen a su disposición.

"Teniendo esto en cuenta", afirma, "es importante que las empresas se mantengan a la vanguardia explorando nuevas tecnologías y materiales de envasado". Y subraya la importancia de la colaboración en el diseño de envases: "Ha sido un placer trabajar con Pringles y estamos deseando ver cómo recibe el mercado el nuevo tubo de papel. Esperamos que el éxito de este proyecto inspire a otras empresas y marcas a optar por envases más sostenibles."

Acerca de Kellanova
Kellanova (NYSE: K) es líder mundial en snacks, cereales y fideos a nivel internacional y alimentos congelados en Norteamérica, con un legado que se remonta a más de 100 años. Impulsada por marcas diferenciadas como Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, etc., la visión de Kellanova es convertirse en la empresa de snacks con mejores resultados del mundo, liberando todo el potencial de nuestras marcas diferenciadas y de nuestra apasionada gente. Kellanova se guía por nuestro propósito de crear días mejores y un lugar en la mesa para todos a través de nuestras marcas de alimentos de confianza. Promovemos el acceso sostenible y equitativo a los alimentos abordando la intersección del hambre, la sostenibilidad, el bienestar y la equidad, la diversidad y la inclusión, con la ambición de crear días mejores para 4.000 millones de personas a finales de 2030 (a partir de una base de referencia de 2015). Visite www.Kellanova.com para obtener más información.

In a historic moment for the snacking industry, which reflects the world’s collective mission of acting and consuming more sustainably, Kellanova Europe has given its Pringles tube a more sustainable redesign.

Together with Sonoco, Kellanova Europe has redesigned its Pringles packaging to make it widely recyclable by replacing the metal bottom with a paper fibre-based bottom.

Earlier this year, Kellanova Europe’s Belgian engineering and R&D teams announced the official launch of the new ‘designed for recycling’ Pringles tube and introduced the new paper sealing technology on production lines in Mechelen Belgium. These specially designed machines once fully operational across all production lines will be able to produce more than 1 billion perfectly sealed recyclable Pringles tubes per year.

The original Pringles tube, which many households are familiar with, is iconic and “has been a defining feature of the product since it was launched in 1967 in the USA”, says Kellanova.

The new tube retains the brand’s iconic cylindrical shape – enabling the crisps to remain stacked. The shape and stacked nature of the crisps is part of the Pringles image and adds an element of fun for the consumer. Furthermore, the new paper-based tube protects the chips and preserves the flavour of the Pringles to help keep them as fresh as the day they were made. Consumers can also reclose the tubes with the recyclable plastic lid to ensure the chips stay fresh after opening.

Most importantly, the new paper-based tube takes into account “Circularity by Design” guidelines from the European fibre-based packaging value chain, the 4Evergreen alliance, and obtains a good recyclability score for its suitability for recycling in standard paper mills under 4evergreen’s Recyclability Evaluation Protocol. The tubes are accepted in recycling streams across Europe, as the new paper end makes it easier to recycle for paper recyclers. The launch follows Kellanova’s trial of a steel can in Italy in 2019 and a paper tube in the UK in 2020. The vast majority of the paper used for the old and new tube is made from recycled material, helping to boost the circular economy for recycled paper packaging.

The introduction of the recyclable Pringles tube is an important step towards Kellanova’s commitment of all its packaging being recyclable, reusable and compostable by 2030. Ultimately, the new paper-based Pringles tube sets an example for the food packaging industry while bolstering brand loyalty too.

Seàn Cairns, President – Global Rigid Paper and Closures (RPC) at Sonoco, worked with both companies’ technical teams, to develop the new ‘designed for recycling’ Pringles tube.  He notes that consumers are more aware than ever of how their purchasing behaviours are impacting the environment, as well as the more sustainable packaging options available to them. “With this in mind,” he says, “it’s important for businesses to stay ahead of the curve by exploring new packaging technologies and materials.”

Highlighting the importance of partnership in packaging design, he adds: “It was a pleasure working with Kellanova and we look forward to seeing how the new paper-based Pringles tube is received by the market. We hope the success of this project inspires other companies and brands to convert to more sustainable packaging.”

Sonoco has long been committed to increasing the paper content in its packaging to maximise its recyclability.  Sonoco has taken steps over the years to re-design its packaging and make it more sustainable. This process involved the company hugely investing in research and development to reduce or, where possible, completely remove the plastic and metal components of its packaging. 

The result of this is Sonoco’s successful, rigid paper packaging lines as part of the EnviroSense® family including a range of paper containers such as GREENCAN® and EnviroStick™.  

The new Pringles paper-based recyclable tubes are already available in Belgium, in the UK (initially available at UK Tesco and One Stop stores) and in the Netherlands with plans to scale up their launch across Europe.

About Kellanova

Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods, with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg’s Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Kellanova is guided by our purpose to create better days and a place at the table for everyone through our trusted food brands. We are advancing sustainable and equitable access to food by addressing the intersection of hunger, sustainability, well-being, and equity, diversity & inclusion, with the ambition of creating Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). Visit www.Kellanova.com for more information.

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