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Market demand for cosmetics & personal care eco-friendly and recyclable packaging solutions is higher than ever.

Benefits & options

It is widely recognised within the cosmetics industry that the use of recycled and recyclable packaging can help to reduce the amount of consumer waste sent to landfills.

Sustainable does not only refer to how the product ingredients are sourced, being sustainably produced with little impact on the Earth’s natural resources, but also how using recycled and recyclable materials is associated with sustainable beauty products.

Cosmetics companies are increasingly using recycled paper and cardboard for packaging, rather than virgin materials. Tree-based products, such as wood, paper and cardboard are widely recognised as being some of the most sustainable packaging materials, as they are biodegradable, made from a renewable resource and can easily be recycled.

The use of biodegradable, recyclable and reusable packaging continues to increase and packaging is designed more and more based on a life-cycle thinking.


Sonoco joins the green beauty movement!

Sonoco’s ENVIROSTICK® has been designed to meet Brand goals for recyclable packaging. Made from recyclable fibre, this three-piece tube offers key push up functionality and flexibility in label design.


Customer Success Story – Beauty Cosmetics Brand ‘Respectueuse’

Beauty Cosmetics Brand ‘Respectueuse’ launches Deodorant Product Line with Sonoco Recyclable ENVIROSTICK® Packaging.  See more of this story here.

Market research

What do European consumers want?


Consumers interested in packaging that is 100% recyclable


Consumers buying beauty and personal care products in the last year looking for environmentally friendly packaging


Consumers in favour of plastic-free aisles in stores


Consumers who would recycle the packaging of beauty and personal care products

Would you like to know more about the market segments we serve?

Select a segment below to find out how Sonoco products can work for you.

Sustainability Hub

Find out more about how Sonoco Europe is developing inovative, sustainable packaging that works for our clients and the environment.


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