It’s not enough for packaging just to be made of a material that can technically be recycled.
We consider true recyclability, which means more than a label that says the item can be recycled. It means packaging has to meet our four criteria to be considered sustainable.
These criteria are:
- Can the consumer put it in the bin?
- Can the local material recovery facility (MRF) sort it properly?
- Can the processor turn the packaging into a usable recycled material?
- Lastly, does someone want to buy the recycled material and turn it into a new package or product?
Explore key questions about sustainable packaging, by downloading our European eBook on 10 need-to-knows about packaging materials, sustainability, labelling and recycling
