Cocoa manufacturer beckscocoa leaves nothing to chance when it comes to packaging its new drinking chocolates. To visually convey the premium quality and exquisite taste of its two new products at the point of sale, the company relies on Sonoco’s 250-gram rigid paper containers with special decorative elements.
The packaging of the new single-origin cocoas Especial no. 5 Tanzania and Especial no. 7 Peru is a real eye-catcher: their labels feature a hot gold foil embossing in the shape of a cocoa bean.

Packaging as exquisite as the product

The elaborately decorated rigid paper containers underscore the exclusivity of their content. “Unlike conventional packaging solutions, the finished label stands out and transports the pro­duct’s high quality standard”, says Rolf Regelmann, Sales Director at Sonoco Europe. Thanks to its elegant design, the exclusive drinking chocolates immediately attract the attention of potential customers. beckscocoa’s new varieties can be found in selected cafés and delis or ordered from specialized online shops.

Protecting quality and aroma

The rigid paper containers are 110 millimeters tall and have a diameter of 83 millimeters. They predominantly consist of finished recycling paper, while the bottom is made of tin. The multi-layered body with its thin aluminum inner liner offers optimal barrier pro­perties and reliably preserves the exquisite chocolate taste and powdery consistency of beckscocoa’s products.

The easy-to-open and recloseable snap lid provides high con­venience. It protects the content from humidity and preserves its taste, even after initial opening. This means there is no need for consumers to transfer the product into another container. As a result, they perceive the packaging and product together – a major advantage in terms of brand management.

By relying on rigid paper containers, beckscocoa has chosen one of the leading packaging solutions for drinking powder products. Sonoco is the world’s leading manufacturer of these high-quality convenience solutions.

Premium packaging for a premium product

Together, the teams at Sonoco and Gialousis created a package that reflects the high quality of the product inside. The minimalistic design features gold-embossed fruits and nuts on a blue (for milk chocolate), black (for dark chocolate) or white (for white chocolate) background. The rigid paperboard container can be recycled using the local waste stream – an important feature for the Gialousis team.

Consumers can experience the advantages of Marchoc’s packaging first-hand in everyday situations. Before they open the rigid paperboard container for the first time, a Sealed Safe peel-off membrane protects its delicious content. Fans of hot chocolate typically consume the powder over the course of several weeks – a period of time during which the easily reclosable snap lid protects it from outside influences.

A success story – to be continued

The premium shelf presence of the rigid paper container helped the new product to claim its place among other powdered beverage products. And the cooperation between Sonoco and Gialousis doesn’t end there: Gialousis is already introducing other products, such as the kids’ chocolate drink Jumbotonic, to the Greek consumer goods market – in Sonoco’s rigid paperboard containers, of course.