The fully recyclable rigid paper packaging solution complements the brand’s ‘my health’ and ‘my planet’ pillars.

Hockenheim, Germany – Eco-friendly cosmetics company Respectueuse has launched a product line that takes full advantage of Sonoco’s fully recyclable, rigid paper EnviroStick™ packaging.

The company was drawn to the recycled cardboard composition of the EnviroStick™ and is proud to include the packaging solution for its deodorant products.               

Respectueuse prides itself on its two brand pillars: ‘my health’, through the sale of its vegan, 100% natural, certified and organic products; and ‘my planet’, through limiting plastic waste with cardboard packaging for its products.

The brand believes that the implementation of sustainable packaging not only fits perfectly with its image and pillars, but it will facilitate and drive-up recycling rates for cosmetics consumers in the French market.

Myriam Reynaud-Cleyet, founder of the Respectueuse brand, says: “Sonoco is one of very few companies manufacturing 3-pieces cardboard push up packaging in Europe, most similar packaging type are manufactured in Asia. Sonoco’s European presence has helped us to make our packaging more sustainable, while also reducing steps in the supply chain and our brands’ carbon footprint.”

Myriam adds that going forward, Respectueuse is considering using EnviroStick™ packaging for sunscreen, and other cosmetic and beauty products in the brand’s offering.

Respectueuse was established in France in 2021 and has a small but growing team.

As a partner of the NGO Expedition 7th Continent, which has been fighting against plastic pollution for more than 10 years, Respectueuse is truly committed to limiting the use of plastic in its packaging.

Julie Imbert, Sales Manager and EnviroStick™ development project lead at Sonoco comments: “Today, more than ever, cosmetic brands are looking to move its packaging towards more recyclable solutions, to meet their sustainable goals. Sonoco is proud to bring its expertise to the beauty and personal care industry, providing customers with a solution that is recyclable, made from recycled fibre and has shelf appeal, while tackling current environmental issues.”

“We are delighted to share this new adventure with Respectueuse”

Find out more with the case study Respectueuse & Sonoco Success Story.

About Respectueuse

At Respectueuse, we work with conviction to develop solid cosmetics that respect both our health and our planet, and without any compromise on the pleasure of use and efficiency. We give meaning to the beauty routine and free the bathrooms from plastic.