Keeping mymuesli crispy and crunchy

As of July, Sonoco produces all rigid paperboard containers for mymuesli. The packaging solution is ideally suited for both online distribution and through brick-and-mortar shops. Founded by three students as a webshop in 2007, mymuesli now also operates more than 40 stores in Germany, Austria and Switzerland, and is home to over 750 employees.

A core value of mymuesli’s products is the organic nature of their ingredients. When addressing environmentally aware customers, it’s crucial that the packaging complies with this approach as well. Sonoco’s rigid paper containers are made of approximately 90 percent finished recycling paper – which can be recycled again after use. Unlike the previous provider, Sonoco’s containers also feature a carton-based bottom, further facilitating the recycling process. The containers have a diameter of 90 mm and are 270 or 190 mm high, depending on the exact product. Sonoco implemented a new production line in Hockenheim, Germany, to produce these unusual container sizes in the required volumes.

Outstanding design and product protection

mymuesli’s new packaging solution also offers superior product protection. The wall and bottom are equipped with a barrier film that replaces the conventional aluminium. This enhances the gas-tightness so that the quality, taste and nutritional value of components like grains, nuts and berries are preserved even longer. “When we started looking for a partner, we had two main requirements: the new container had to be built to maintain the quality of our muesli as long as possible. And we wanted to see our sophisticated designs put into practice with the highest quality.” explains Wenke Blumenroth, Head of Corporate Communication at mymuesli.

Presented at the point of sale, the containers are sure to catch the eye. Consumers can choose from a broad variety of muesli mixtures that come in different styles of packaging, ranging from individual colours in high-quality print to advanced designs with hot foil embossing or printed floral patterns, just to name a few. To underscore the eco-friendliness of the containers, the sidewalls can be finished with natural paper, evoking a natural look and feel. On the inside, the container is now white instead of the previous glossy silver, creating a consistently high-grade look for the packaging as a whole.

Stability for storage and delivery

Thanks to their convenience and standout appearance, mymuesli containers are also very popular as storage containers in consumers’ households. The easy-to-open and recloseable snap lid provides high convenience and protects the product and its taste after initial opening. Since they are used in consumer’s households long after their original contents are gone, the unique mymuesli designs have a steady impact on consumer awareness, strengthening the brand’s image.
In addition, Sonoco’s rigid paper containers are extremely solid and stable – a key consideration for mymuesli, since online distribution remains the core of their business. Already sealed and wrapped, the containers need no further protection on their way to the consumer. “With mass-customized, organic muesli via online shopping, mymuesli has been filling a market gap from their early days up until today. As their production volumes continue to grow in the years to come, we at Sonoco are ideally equipped to cover their demand in the long term,” says Séan Cairns, Vice President and General Manager, Sonoco Consumer Products Europe.