Product presentation dedicated to trend and taste

Hula Hoops attract consumers’ attention at the POS with their package design: Each flavor has its own distinctive color while the reclosable snap lid in classic red echoes Vico’s brand color. The all-around label shows stylized yellow Hula Hoops in motion. “Having a packaging that stands out on the shelf is a crucial advantage. When introducing a new product, it is especially important to attract impulse buyers,” said Séan Cairns, Vice President and General Manager Sonoco Consumer Products Europe. The package style fits the snack’s intended use: on-the-go consumption. More than just a pretty face, the aluminum-lined container also preserves Hula Hoops’ freshness and flavor.

Savory snacks for the European market

The rigid paper containers for Hula Hoops are the latest result of a long and successful cooperation between Sonoco and Vico’s parent company Intersnack. The two companies have worked together for years bringing savory snacks in attractive packaging to several European markets. After the successful introduction of Hula Hoops on the French market in 2016, Vico is already planning to add two new flavors, Bacon and Sour Cream & Onion. Both are very popular choices among snack fans.